Our new collections have been a labour of love to create. Each design passed through many hands, thoughtfully curated and crafted. Step behind the scenes of ALASALWA as we take you through our detailed process.
Every great idea starts with a sketch:
Early digital sketches for our new designs.
We drew inspo from so many places this season including the English countryside, 90’s throwback fashion, and vintage mid-century shapes and styles.
Mood board for our Garden Party collection.
Our designs are narrowed down and digitised:
Our stone signet ring design is prepped for manufacturing.
The jewellery samples are cast and hand finished in our workshop:
Our first samples, captured by our team in India.
Shooting the Spring campaign with our first round of designs:
Models Lillian, Rishika, and Dido on set shooting our first campaign.
Setting up online:
Putting the finishing touches on our website.
POV– you receiving your first ALASALWA:
