That’s right– we reward every preorder with a discount, to thank you for making a great choice. You have 12 weeks from the expected ship date to place your preorder, and receive your 25% discount. It pays to be patient! We’ll let you know the expected ship date of your item up front, so you can plan accordingly. Of course, you always have the option to shop our stock once an item is past the preorder phase and is readily available– but the virtuous discount will no longer be attached. Shop in-stock pieces at full price, or get in early for a generous discount? The choice is always yours.

One of the biggest problems with modern manufacturing across the board is overproduction. Retailers will bite off more than they can chew when producing their products, and when the sales begin to slow they discount until it’s gone– or not. Stock that sticks around too long often ends up in bargain stores, or in some cases, the landfill. Encouraging impulse purchases from customers can land pre-owned items in crowded op shops or for resale online after only a few months' time. Demi-fine jewellery utilises natural and precious resources like gold and gemstones that we’d hate to put to waste. Why senselessly overproduce when we can use a liberal production method that ensures a majority of our pieces will be cherished for years to come? Learn more about our sustainability practices here.